How Can You Use Instagram To Promote Your Brand?

Instagram is a social network owned by Facebook that allows users to share photos and videos with captions, filters, and various other features. Over 140 million active users use Instagram across the world, with daily active usage at 6 billion. So, how can you use Instagram to promote your brand?

Profile

The first step in promoting your brand on Instagram is to create an effective and professional profile. The first thing people see when they visit an Instagram page is the user’s profile. So all the efforts you put into creating a great profile will be visible and appreciated.

Way of showing your brand

The most important consideration when promoting your brand on Instagram is the way you show your brand. Since Instagram is a social networking platform, you can use it to interact with other users and build relationships when you buy Instagram followers from Goread.io. This means that once people see your profile, they will want to know more about you and talk to you! You should therefore start with an interesting image or short video that uses simple language.

Posts

By creating interesting and engaging images and videos, you can increase the reach of your posts. On Instagram, sharing images is more important than sharing text. So, don’t go for texts only, but also think about different types of images that will be more attractive to follow: food pictures, travel pictures, city pictures etc.

Hashtags

Using hashtags is an effective way to promote your brand on Instagram, since it allows you to connect with people who follow a lot of people and hashtags. So use relevant hashtags in your posts to increase the exposure of your brand.

Engagement

When you’re promoting your brand on Instagram by starting conversations, don’t forget that you will have to respond to them as well. This means that you have to be responsive enough so that someone feels like talking with you and doesn’t lose interest. If you’re having a lot of conversations, create a separate profile just to talk with your followers.

Co-Branding

If you have another brand, you can use it to promote your Instagram profile by posting the same picture on both of your profiles. This will not only allow you to get more likes because of the large number of followers on both platforms, but it will also help in increasing brand awareness.

Hashtag Games

Creating hashtag games for your brand is another simple and effective way to promote your brand on Instagram. For example, you can use #askmeanything or #mondaymorningquiz to start a conversation with your users and find out what they want to know about your brand. Simply ask them questions related to your brand on Instagram and answer them in the comments.